For this project, we were tasked with developing a brand identity entirely by hand, starting from scratch. Among the briefs provided, Lava Lips Hot Sauce Co. stood out as our top choice due to its bold personality and unique market appeal. We executed in-depth research to understand its goals, target audience, and specific requests. This process included diving into its background to uncover the story behind the brand and its mission to deliver flavorful, high-quality hot sauces with a fiery kick.

Our approach combined creativity and strategy, ensuring the branding not only captured the company's essence but also resonated with its audience. By focusing on hand-crafted elements, we aimed to convey a sense of playful, bold, and a bit of sassy, reflecting the nature of Lava Lips Hot Sauce Co.